Working with the head of marketing and an expert in Hubspot marketing automation you will assist in developing and executing a successful digital inbound lead acquisition strategy that will target enterprise and mid-market prospects. Your end-goal will be to scale up campaign delivery while improving quality and volume of leads.
- To plan and deliver more campaigns with a focus to increase marketing KPIs including leads/ROI
- To deliver advanced automation with Hubspot, to smooth process and improve nurturing and the effectiveness of our campaigns.
- Provide ongoing reporting, campaign insights for the relevant stakeholders
- To take responsibility for our prospect data, improving profiling, developing buyer personas and audience/industry segments, whilst ensuring data compliance
- To manage and deliver more content for sales enablement and Account Based Marketing
- To manage the content/collateral library